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How mobile applications will influence enterprise business processes in 2014

Enterprise mobility is rapidly becoming mainstream and is expected to undergo an unprecedented boom in the months to come.


Experts from IDC predict that businesses will start perceiving enterprise mobility as a must and thus launch a major shift in their whole IT strategy paradigm. The workplace dynamic is being changed today thanks to tech savvy and mobile native managers and IT decision makers who understand the positive impact of mobility solutions on employee productivity and resource optimization.But a strong trend that is yet to be observed is a shift from “mobilizing people” to “mobilizing business processes”.

Let’s see how enterprises will respond to the current mobility challenges and demands in order to successfully complete this shift:


Multi-screen and cross-channel experience

Enterprises will have to provide their stakeholders (i.e. customers, employees, partners, etc) with a strong multi-screen and cross-channel experience

Companies will invest more into the development of a slick user experience (UX) for each business process from marketing and advertising through to internal data warehousing. A strong focus on UX both during application development and corporate network / infrastructure “mobilization” will be needed to enable access and management of all mobile devices and screen types.

Mobile apps will become a core element of the enterprise IT application stack

In 2014, enterprises globally will be challenged with the necessity to get the UX right and enable the tight integration of mobility with internal systems. As a result of this, apps developers, systems integrators and mobility management providers will be in high demand to ensure the successful resolution of today’s corporate mobility management problems such as secure access, adaptive content and business intelligence (BI) logic.


Additionally, enterprises are expected to enter a new phase of mobilizing all of their internal processes in order to allow employees to perform their core tasks from wherever they are and whichever device they want.

According to Richard Absalom, Ovum’s Senior Analyst of Enterprise Mobility,

“as businesses adapt to increasing consumerization and extending the range of tools and applications available to employees on all devices, enterprises and supply-side vendors alike need to be prepared for these developing trends: businesses in order to realize the full business benefits of mobile working, and vendors in order to address enterprise demand and remain relevant in a crowded, highly competitive market”.



“AppOps” will be another buzzword referring to the acceleration of application innovation through tighter alignment with IT businesses

Enterprise mobility applications, their production operations and product owners will be aligned in an effort to streamline innovation and drive it to market faster with more daily, weekly and monthly application releases than ever before (i.e. continuous deployment). Again, this will create good opportunities for apps developers, integrators and mobility management vendors in retooling enterprise IT for a much more dynamic environment.

Enterprise mobility will enable a true Big Data shift from hype to reality

Big Data solutions providers will look for smarter ways to scale their rapidly growing and volatile environments and improve real-time analytics for enterprises that, in their turn, will show increasing demand for specialized application performance management (APM) solutions.


As a key enabler of successful Big Data projects, next-gen APM solutions with integrated Big Data capabilities will be developed, according to pundits from Compuware.

Whether Hadoop, NoSQL, or both, enterprises will be pushed to simplify their mobility development and deployment with the newest tools and methodologies.

These are just a few examples of how mobility applications will empower enterprise business processes. Be this as it may, in 2014 organizations will be more active in taking advantage of mobile solutions to improve effectiveness and productivity in all lines of business. And what about your enterprise mobility? Do you already have a clear action plan on how to streamline your business processes with it?

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